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Setting the right goals will not only help you prove your success, but also help you figure out which tactics are working.
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I’ve spoken with many marketers doing amazing work on social media who don’t know how to prove that what they’re doing is having an impact on the business.Īlmost every time this stemmed from simply not knowing how to choose goals. Setting social goals for your small business Let’s dive into the next section: Setting social goals for your small business. The proof is in the pudding social media is a key channel for growing revenue for your small business and should be prioritized.īut while social media is great for sales, there is so much more you can do. Not only that, but the number of social users willing to buy from you skyrockets if you use social media not just for publishing, but for actually engaging with your social media audience.īut how exactly can you get social media users to purchase from you and increase the value of social for your small business? Try these proven tactics. These missed opportunities and poor customer experiences are especially dangerous if you’re not active and engaging on social as a business, because they’re invisible to you until it’s too late. While finding and keeping customers is a challenging endeavor, it’s equally if not more important to maintain and build relationships with the customers that you already have.Īny missed opportunities or poor customer experiences can spread through your client-base like wildfire, leading to churn that can cost you the business you’ve worked tirelessly to build. Take a look at how much more likely individuals are to buy from the companies that they follow on social media channels. Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line. While social media may be one of the first things to fall off your to-do list when you’re low on time, remember: Stephanie Burns Communications Coordinator, McFerrin Center for Entrepreneurship